Parking typically represents 5-10% of the NOI of an urban property. Yet, many property managers lack access to the data they own. With Smarking's Business Intelligence software, real estate owners have real-time insight into the performance of their assets. Combine this powerful BI with automated yield management for effortless NOI growth.
"At the end of the day - it's all about data.
Anyone is who making an investment decision wants to see data behind it.
What's historically been the case is, it's hard to get data as it relates to how your parking assets are doing. Which is why I've been with the team at Smarking."
Ryan Holgan, VP Real Estate Asset Management
Ryan Holgan at the NPA's annual conference with Wen Sang, CEO of Smarking
Save Time and Resources
Automate manual processes and reduce the time property managers spend on parking management.
Increase Net Operating Income
Effortlessly increase the NOI of your assets with automatic dynamic parking rates. No hardware or management needed.
Real-Time Performance Metrics
Stop waiting for reports. Get real-time visibility into key metrics for your locations. Live occupancy, revenue, transactions, and more.
With Smarking, property owners can implement the yield management technology that has been long employed by the hotel and airline industries to manage inventory, reduce costs and maximize revenue. Average revenue uplift of 163%.
Get Automated Yield Management (AYM) free for 3 months. No hardware needed. Up and running fast.
Access the data you own, firsthand
The ability to let me focus on specific days is vital. With this data, we were able to make $80,000 above the budget across our parking portfolio last year."
"How is transient demand trending? How do these vary by region? Where are we in terms of meeting monthly and annual budgets? I can easily see these trends in Smarking.
Russ Davis - VP of Operations
Ryan Holgan - VP, Asset Management
"How exactly have our parking assets performed over the past 5 yrs in our major markets?
For me to do that with all different operators and systems - is virtually impossible, would take a ton of time, and probably wouldn't be very accurate. So leveraging the technology that Smarking has developed is imperative to do an analysis like that.
"The data is ownerships data. But nobody on the operators end was able to pull it. So, you didn't move the operator out, they're still doing fantastic. We just brought in a new tool to centralize the info. And it actually helps them get better in the industry. I don't need to spend my time with a .csv. Now, I can see in real-time what's going on in DC, Seattle, etc. It makes it a lot easier and helps me use my time better."
Jerry Wiggins - Director of Parking
“Since we deployed AYM in March 2019, we have observed continuously growing revenue increases since then up to 136% (YOY), annualizing a very meaningful NOI and asset valuation uplift. Our partnership with Smarking helps us deliver competitive investment performance through economic and property market cycles, which is a driving principle here at LaSalle.”
PETER OPOKU, ASSET MANAGER, LaSalle Investment Management