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About Smarking
We're here to enable hassle-free parking and highly efficient urban mobility.
Headquartered in San Francisco, CA, Smarking specializes in working with transaction-level parking data. The leading provider of business intelligence and yield management solutions, powering over 2,000 locations in North America.
By centralizing parking data from meters, mobile payments, access control equipment, etc., our platform provides a holistic view of your parking portfolio. Simplify parking management with Smarking.
Our Origin
It all started when CEO, Wen Sang, found himself struggling to find parking in Boston while earning his Ph.D. at MIT.
Parking business trends show the dire need for urban mobility infrastructure.
Today, 30% of traffic is caused by drivers looking for a parking spot.
Smarking is on a mission: we're here to enable hassle-free parking through technology that enables the dynamic management of parking inventory.
Why Smarking?
You won't find our solutions anywhere else
Our vision for the parking industry is at the forefront of everything we do. We've led the industry with innovation. Here are some reasons why Smarking is the way to go.
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2014: The first and only business intelligence provider that can integrate with any existing PARCs equipment, our unique and time-tested API is compatible with over 500+ data integrations. We continually improve the software and add new features frequently.
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2016: The only proven dynamic pricing engine for parking rates- 163% revenue uplift across 10+ regions. AYM uses real-time demand patterns to determine the right price and automatically updates multiple times a day, kind of like Uber or flights.
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2020: We launched the industry's first benchmark in response to the abrupt impact of COVID. With our data from 2,000+ locations across North America, you can compare the performance of your location against the industry, with 1-click.
You get personalized service and support
We treat our partners portfolio's like our own. Providing personalized consultation to ensure each client meets their unique goals, from passing city policies to meter removal projects, and everything in-between.
We provide unlimited trainings to all users and hands-on support. When clients have a question, they can immediately reach their rep, not an operator.
We value feedback from our partners and listen to their needs to continually improve our products and solutions.
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In the News
June 2020: Business Wire
Oct 2019: Bloomberg
Oct 2019: ParkNews
Smarking Launches Parking Industry’s First Fully Automatic Dynamic Pricing Engine
October 2019: Business Wire
April 2015: Tech Crunch
Smarking Drives Big Data to the Parking Industry
Nov 2015: The Wall Street Journal
Smarking Raises $3 Million to Help Parking Providers Fill Every Space
April 2017: Dezyre
5 Big Data Applications for Parking Lots
March 2018: CRETech
One of the Best Signs that Commercial Real Estate is Really Gaining Momentum
September 2015: NPA
National Parking Association 40 Under 40: Smarking's CEO, Wen Sang
Smarking's Leadership
Wen Sang, Chief Executive Officer
Leader of the team, Wen is an automotive engineer turned entrepreneur who pinpointed the idea behind the company while earning his PhD at MIT. A hustler, doer, and data-driven thinker, he is passionate about fixing up the information inefficiency in the parking and urban mobility industry and a lover of running, sailing, golfing, and skiing.
Maokai Lin, Chief Technology Officer
With a PhD in Applied Math / Operations Research from MIT, Maokai has danced with tons of data at Facebook and Morgan Stanley and wants to use his data expertise to propel parking into the future. The winner of a National Olympiad Medal, and the Champion of MIT Poker Bot Competition, Maokai also won “fittest baby” in his hometown at 9 months old.
