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You have goals to reach and budgets to stretch. Schedule a free consultation to discuss how to increase parking revenue and curb expenses.

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Company HQ

1516 Folsom Unit C
San Francisco, CA 94103


(855) 949-4800


About Smarking

Headquartered in San Francisco, CA, Smarking specializes in working with transaction-level parking data. The leading provider of business intelligence and yield management solutions, powering over 2,000 locations in North America.


By centralizing parking data from meters, mobile payments, access control equipment, etc., our platform provides a holistic view of your parking portfolio. Simplify parking management by automating manual processes and enabling automatic dynamic pricing. 

Smarking's Leadership

Wen Sang, Chief Executive Officer

Leader of the team, Wen is an automotive engineer turned entrepreneur who pinpointed the idea behind the company while earning his PhD at MIT. A hustler, doer, and data-driven thinker, he is passionate about fixing up the information inefficiency in the parking and urban mobility industry and a lover of running, sailing, golfing, and skiing.

Maokai Lin, Chief Technology Officer

With a PhD in Applied Math / Operations Research from MIT, Maokai has danced with tons of data at Facebook and Morgan Stanley and wants to use his data expertise to propel parking into the future. The winner of a National Olympiad Medal, and the Champion of MIT Poker Bot Competition, Maokai also won “fittest baby” in his hometown at 9 months old.

In the News

June 2020: Business Wire

Smarking Launches the First Parking Industry Benchmark to Help Accelerate the Recovery of Parking Businesses

Oct 2019: Bloomberg  

Smarking Boosts Commercial Real Estate Revenue and Asset Value Via Dynamic Pricing Engine for Parking

Oct 2019: ParkNews

Smarking Launches Parking Industry’s First Fully Automatic Dynamic Pricing Engine

October 2019: Business Wire

USA’s Largest Parking Automation Provider Amano McGann Partners with Smarking - Industry Leader in Business Intelligence and Yield Management Software

By providing market-leading Business Intelligence and Yield Management Enterprise SaaS to the industry, Smarking has been enabling revenue increases at 2,000+ parking locations across North America. 
Smarking is a San Francisco-based technology company founded by two MIT PHD professionals. With a team of enterprise leaders, we're on a mission to enable highly efficient urban mobility by providing cutting edge solutions to parking leaders.  
We work with leading commercial real estate owners and parking management firms such as, Brookfield Properties, Hines, Tishman Speyer, and many others, to maximize the return of their conventionally overlooked parking assets.

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