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Apply the tried and true dynamic pricing methods of the airline and hotel industries

Smarking's Automated Yield Management (AYM) solution updates your parking rates multiple times per day, for each parking property, based on the real-time and predicted demand of the location. 

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When demand is low, rates become more competitive. During peak hours of demand, rates go up to capture revenue opportunities and control occupancy levels.
 

10+ markets

have shown consistent growth in demand and revenue

163%  avg

revenue uplift with Smarking's AYM- ranging from $25k - $100k on average

50% avg

increase in occupancy during low demand times

“Even if we hired a full-time person just to set fees, we couldn’t post hundreds of rates multiple times a day, let alone develop the number of products and analyze the results the way Smarking’s algorithm does.” 

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RICK WEST, CEO - MILLENNIUM PARKING

Match your rates with the demand of the market, in real-time

Parking is an often-overlooked revenue stream for asset owners but the opportunity is significant.

 

An increase of parking revenue by hundreds of thousands of dollars can give an asset value uplift of millions of dollars. 

Expected demand +8%

Thursday at 1pm

$6/hr

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AYM updates rates based on real-time and predicted time 

“Since activating Smarking’s dynamic pricing engine, we’ve observed YoY revenue growth, annualizing a meaningful NOI and asset valuation uplift. Our partnership with Smarking helps us deliver competitive investment performance through economic and property market cycles, which is a driving principle here at LaSalle.”

 

PETER OPOKU, ASSET MANAGER - LASALLE INVESTMENT MANAGEMENT

See how it works

The Fundamentals of Yield Management & Dynamic Pricing for Parking

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How Industry Leaders are Benefitting from Dynamic Pricing

Leading Operator: $9.7 million in parking asset value uplift for clients through AYM

VPNE piloted Smarking's AYM at the end of 2018. By July 2019, AYM has led to a 101% increase in online revenue. At a 5% cap rate, AYM’s revenue contribution represents $9.7 million in parking asset value uplift for VPNE’s clients.

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NEWS & CASE STUDIES 

ABM Increases Revenue with Smarking's AY

ABM Increases Revenue by 95-250% with Smarking's Dynamic Pricing Engine

Since June 2020, AYM has generated a 95-250% revenue increase for online sales, producing $90,000 - $200,000 of additional revenue per year at this site. Online sales channels are now ~3x pre-pandemic levels, an incredible feat given that the industry on average is down -60%.

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NEWS & CASE STUDIES 

Schedule a meeting (AYM)

Schedule a free consultation

Uncover the value of dynamic pricing, quickly. Easy implementation with no commitment or upfront payment.

 

Schedule a meeting to about our risk-free pilot program. 

Share This 1-min AYM Intro with Your Team!

You'll be in good company

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Featured In

Yahoo Finance 

Park News

NBC News 

CRE Tech

Tech Crunch

MIT News

BisNow

GovTech

Parking Network

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