Apply the tried and true dynamic pricing methods of the airline and hotel industries
Smarking's Automated Yield Management (AYM) solution updates your parking rates multiple times per day, for each parking property, based on the real-time and predicted demand of the location.
When demand is low, rates become more competitive. During peak hours of demand, rates go up to capture revenue opportunities and control occupancy levels.
have shown consistent growth in demand and revenue
revenue uplift with Smarking's AYM- ranging from $25k - $100k on average
increase in occupancy during low demand times
“Even if we hired a full-time person just to set fees, we couldn’t post hundreds of rates multiple times a day, let alone develop the number of products and analyze the results the way Smarking’s algorithm does.”
RICK WEST, CEO - MILLENNIUM PARKING
Match your rates with the demand of the market, in real-time
Parking is an often-overlooked revenue stream for asset owners but the opportunity is significant.
An increase of parking revenue by hundreds of thousands of dollars can give an asset value uplift of millions of dollars.
“Since activating Smarking’s dynamic pricing engine, we’ve observed YoY revenue growth, annualizing a meaningful NOI and asset valuation uplift. Our partnership with Smarking helps us deliver competitive investment performance through economic and property market cycles, which is a driving principle here at LaSalle.”
PETER OPOKU, ASSET MANAGER - LASALLE INVESTMENT MANAGEMENT
See how it works
The Fundamentals of Yield Management & Dynamic Pricing for Parking
How Industry Leaders are Benefitting from Dynamic Pricing
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