Headquartered in San Francisco, CA, Smarking is a software company that specializes turning transaction-level parking data into actionable insights. Our clients own or manage parking assets and have a variety of technology systems in place to manage their inventory.

 

By consolidating parking data from meters, mobile payments, access control equipment, etc., our platform provides a holistic view of parking operations.
Allowing users to dive deep into occupancy, revenue, and duration data to identify trends, be proactive and optimize operations. 

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Smarking for Parking Owners

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We help real estate owners get organized around their parking revenue.
Our platform allows for increased transparency and monitoring into the performance of facilities and gives teams the data that they need when negotiating parking with tenants.

 

Smarking is also helpful during acquisitions and dispositions, in helping prospective buyers and sellers gain insight into historical performance of
the asset to arrive at more meaningful valuation figures.

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Smarking for Parking Operators

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No more manual report consolidation and car counting. Smarking automates the redundant, manual processes associated with a parking operator’s day-to-day operations.

 

Garage managers can view key statistics in real-time on their phones, spending less time crunching numbers and more time in the garage maximizing the customer experience.

 

Regional managers can view all locations in one place and quickly identify which locations are on track to hit monthly goals and which locations might need a little extra attention.

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Smarking for Municipalities

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With meter, mobile payment, and PARCS systems, cities are generating more parking data than ever before. In order to understand occupancy trends and utilization rates, transactions from various systems need to be consolidated and analyzed. Smarking automates this process and provides flexible analysis tools to look at any time range, date period, or location.

 

We’ve helped manage seasonality through price changes in Aspen, CO; implement a variable pricing strategy in Tempe, AZ; and understand the impact of ending time restrictions in Santa Cruz, CA.

 

Smarking for Airports

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Airport parking dynamics are changing. With the advent of TNC’s, online sales channels and plentiful off airport parking options – static prices and single product offerings no longer cut it. Smarking gives airports the insights that they need to better understand demand patterns, establish parking products to fit their patron’s needs and dynamically price inventory to maximize revenues.

 

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