top of page

One Platform. End-to-End Parking Management.

With all of your parking data connected on one platform, you can uncover value insights to curb expenses and double-down on what's working well. 

Smarking_Leading Business Intelligence S
Smarking dashboard_mobile view.png

With Smarking, all of your parking locations are on one platform. Get real-time visibility into your key parking metrics, regardless of your hardware system, to make pricing decisions, allocate staffing needs, and better understand consumer behaviors. 

Smarking's Business Intelligence SaaS fo

" It used to take me 3 hrs/day to run the reports from our PARCS, as our clients are really interested in how occupancy and price change day-to-day. Now, I can get them immediately. I can also make data-driven decisions on staffing and pricing for an event day. "


Key Capabilities of Smarking's Business Intelligence

Focus on the locations that need your attention, without losing sight of your portfolio

View more, schedule a demo.

Screen Shot 2019-11-21 at 12.34_edited.j
Screen Shot 2019-11-21 at 12.34_edited.j

Customized to highlight the metrics most relevant to your business. Anomaly detection can alert you on specified occupancy levels and preferences.

Get Daily Email Alerts

Smarking Email Sig- (1).png

View more, schedule a demo.

This unique feature uses your historical peak occupancy to  provide you with a specific oversell recommendation for your location.

Get Data-Driven Oversell Recommendations

Screen Shot 2019-11-21 at 11.29.17
Screen Shot 2019-11-21 at 11.29.17
Smarking Email Sig- (1).png

View more, schedule a demo.

Screen Shot 2019-11-21 at 11.10.05
Occupancy and Revenue Projection_Smarking

View the performance of your location with granular breakdowns such as parker date, date range, YOY comparison, and more. 

View Real-Time Revenue, Occupancy, and Transaction Metrics

Smarking Email Sig- (1).png

View Competitor Pricing & Get Alerts

See your competitors parking rates on various online sales portals and receive price change alerts.

Smarking Email Sig- (1).png

The system analyzes historical and real-time data to predict future occupancy and revenue for up to 30 days in advance.

Automatic Revenue & Occupancy Projection

Smarking Email Sig- (1).png

View Parker Duration

Understand visitor behavior by viewing duration distribution by selected date range and by parker segmentation (transient, contract, or aggregator)

Smarking Email Sig- (1).png
Software and Service

The software is just the beginning. We provide you with full lifecycle support. 

Your parking consultants 

Think of us as your in-house parking consultant. With our deep industry expertise, we can support your yield management goals, help you enact policy changes, increase revenue, etc. 

Training & Support

We understand the challenges of organization-wide technology adoption and we're there every step of the way (training, consultations, on-site demos, private webinars, etc.)

Lean on us for marketing support 

Need to evaluate your ROI? We'll measure and document your success to support your marketing efforts and help you grow your business. 

"Now we know where we can increase revenue, where we can cut costs, and what could happen if we change rates or switch equipment. Smarking  helps us make decisions." 

Smarking is the leading BI provider with the expertise to:

  • Extract parking data, regardless of the equipment type

  • Mine the data to enable actionable insights 

  • Clean your data to identify and remove inaccuracies

  • Understand the nuances of on-going support to maintain data integrity through equipment failures, system updates, operational interruptions, etc. 


of your raw data is unusable for actionable insights, on average

#1 Parking Data Platform, Powering 2,500+ Locations


Connect your locations, centralize your data 

Compatible with 40+ data sources/400+ versions. No hardware needed.

Parking_Data Processing.png

Rely on clean, granular, real-time data

Reliable data requires ongoing maintenance to ensure it's cleaned from open tickets, offline equipment, etc. 

Smarking_KPI dashboard.png

Powerful, user-friendly dashboard

View all of your locations in one place, focus on the KPI's that matter most, and easily generate the reports you need 

5x average ROI
See success stories from industry leaders to increase NOI, revenue, improve operational efficiency, inform parking policy, and more
Schedule a demo

You'll be in good company

Macerich logo.png
1. Millennium Garages Logo_Transparent.p
BXP_Logo_Horizontal-Color-RGB-WEBSITE (1
JP Morgan.png
8. 1280px-LaSalle_Investment_Management_
bottom of page