Access the Data You Own
Connect your locations
Compatible with 40+ data sources/400+ versions. No hardware needed.
Rely on clean, real-time data
Data extraction plus cleaning, pipelining, and warehousing.
View all of your locations in one place, focus on the KPI's that matter most.
Business Intelligence for Parking Asset Management
Centralize Your Data
No more car counting or manual excel consolidation. Save time and resources with real-time views of your locations.
Uncover Key Insights
Revenue, duration and occupancy analysis
Oversell analysis and recommendations
Track your budget
30-day revenue and occupancy projection
The software is just the beginning. We provide you with full lifecycle support.
Software as a Service
Your parking consultants
Think of us as your in-house parking consultant. With our deep industry expertise, we can support your yield management goals, help you enact policy changes, increase revenue, etc.
Adoption is an ongoing process
We understand the challenges of organization-wide technology adoption and we're there every step of the way (training, consultations, on-site demos, private webinars, etc.)
Lean on us for marketing support
Need to evaluate your ROI? We'll measure and document your success to support your marketing efforts and help you grow your business.
Focus on the locations that need your attention, without losing sight of your portfolio
Stay competitive, see how competitor locations are pricing parking on various online sales portals and price change alerts.
Revenue & Occupancy Analysis
View by day, week, month, or year
Validation and discount analysis (early bird, evening special, etc.)
Transaction and price/ticket analysis
By day, week, or year
Duration by parker segmentation (transient, contract, or aggregator)
Duration analysis by time of entry
Smarking is the leading BI provider with the expertise to:
Extract parking data, regardless of the equipment type
Mine the data to enable actionable insights
Clean your data to identify and remove inaccuracies
Understand the nuances of on-going support to maintain data integrity through equipment failures, system updates, operational interruptions, etc.
of your raw data is unusable for actionable insights, on average
"Now we know where we can increase revenue, where we can cut costs, and what could happen if we change rates or switch equipment. Smarking helps us make decisions."
"It used to take me 3 hrs/day to run the reports from our PARCS, as our clients are really interested in how occupancy and price change day to day. Now, I can get them immediately. I can also make data-driven decisions on staffing and pricing for an event day."
CHRISTINA MURRAY, GENERAL MANAGER - PREMIER PARKING
See how your peers are leveraging BI to achieve their objectives
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Questions? Want to learn more? Let's chat.