Access the Data You Own
Business Intelligence for Parking Asset Management
No more car counting or manual excel consolidation. Save time and resources with real-time views of your locations.
Uncover Key Insights
Revenue, duration and occupancy analysis
Oversell analysis and recommendations
Track your budget
30-day revenue and occupancy projection
Software as a Service
The software is just the beginning. We’re dedicated to empowering you and providing full lifecycle support.
Think of us as your in-house parking consultant. Our deep parking expertise allows us to support your yield management goals, help you enact policy changes, increase revenue, etc.
We understand the challenges of organization-wide technology adoption and we'll be there every step of the way (consultations, on-site training, private webinars, etc.)
Need to evaluate your ROI? We'll measure and document your success to support your marketing efforts and help you grow your business.
Ensures your locations are properly implemented and provides on-going support
Helps you achieve value realization by measuring the impact of BI on your portfolio
Smarking power-user that can help you uncover insights and find trends in your data
Waters the plants, and provides tail wags for stress reduction
"Now we know where we can increase revenue, where we can cut costs, and what could happen if we change rates or switch equipment. Smarking helps us make decisions."
Smarking is the leading BI provider with the expertise to:
Extract parking data, regardless of the equipment type
Mine the data to enable actionable insights
Clean your data to identify and remove inaccuracies
Understand the nuances of on-going support to maintain data integrity through equipment failures, system updates, operational interruptions, etc.
of your raw data is unusable for actionable insights, on average
Customized to align with your priorities, functionality included but not limited to:
Stay competitive, see how competitor locations are pricing parking on various online sales portals and price change alerts.
Revenue & Occupancy Analysis
View by day, week, month, or year
Validation and discount analysis (early bird, evening special, etc.)
Transaction and price/ticket analysis
By day, week, or year
Duration by parker segmentation (transient, contract, or aggregator)
Duration analysis by time of entry
"It used to take me 3 hrs/day to run the reports from our PARCS, as our clients are really interested in how occupancy and price change day to day. Now, I can get them immediately. I can also make data-driven decisions on staffing and pricing for an event day."
CHRISTINA MURRAY, GENERAL MANAGER - PREMIER PARKING