Turn your parking data into actionable insights

Untap hidden revenue opportunities with real-time visibility into your parking portfolio

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Access the Data You Own

#1 Parking Data Platform: Powering 2,000+ Locations

Connect your locations, centralize your data

Compatible with 40+ data sources/400+ versions. No hardware needed.

Rely on clean, granular, real-time data

Reliable data requires ongoing maintenance to ensure it's cleaned from open tickets, offline equipment, etc.

Powerful, user-friendly dashboard

View all of your locations in one place, focus on the KPI's that matter most, and easily generate the reports you need

Business Intelligence for Parking Asset Management

The leading provider of BI enterprise SaaS for parking in North America

Centralize Your Data

No more car counting or manual excel consolidation. Save time and resources with real-time views of your locations.

Uncover Key Insights

Revenue, duration and occupancy analysis
Oversell analysis and recommendations
Track your budget
30-day revenue and occupancy projection

Focus on the locations that need your attention, without losing sight of your portfolio

Customized to highlight the metrics most relevant to your business. Anomaly detection can alert you on specified occupancy levels and preferences.

Daily Email Digest & Alerts

This unique feature uses your historical peak occupancy to provide you with a specific oversell recommendation for your location.

Oversell Recommendation

View the performance of your location with granular breakdowns such as parker date, date range, YOY comparison, and more.

Revenue, Occupancy, Transaction KPI's

Competitor Pricing

See your competitors parking rates on various online sales portals and receive price change alerts.

The system analyzes historical and real-time data to predict future occupancy and revenue for up to 30 days in advance.

Revenue & Occupancy Projection

Duration Analysis

Understand visitor behavior by viewing duration distribution by selected date range and by
parker segmentation (transient, contract, or aggregator)

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Software AND service

The software is just the beginning. We provide you with full lifecycle support.

Your parking consultants

Think of us as your in-house parking consultant. With our deep industry expertise, we can support your yield management goals, help you enact policy changes, increase revenue, etc.

Training & Support

We understand the challenges of organization-wide technology adoption and we're there every step of the way (training, consultations, on-site demos, private webinars, etc.)

Lean on us for marketing support

Need to evaluate your ROI? We'll measure and document your success to support your marketing efforts and help you grow your business.

Smarking is the leading BI provider with the expertise to:

Extract parking data, regardless of the equipment type
Mine the data to enable actionable insights
Clean your data to identify and remove inaccuracies
Understand the nuances of on-going support to maintain data integrity through equipment failures, system updates, operational interruptions, etc.

90%

of your raw data is unusable for actionable insights, on average

Leading operator, EasyPark, improves enforcement routing, revenue, and community satisfaction

"Now we know where we can increase revenue, where we can cut costs, and what could happen if we change rates or switch equipment. Smarking helps us make decisions."

View case studies >

"It used to take me 3 hrs/day to run the reports from our PARCS, as our clients are really interested in how occupancy and price change day to day. Now, I can get them immediately. I can also make data-driven decisions on staffing and pricing for an event day."

CHRISTINA MURRAY, GENERAL MANAGER - PREMIER PARKING