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Smarking Business Intelligence for Commercial Real Estate

Updated: Jun 17, 2020

Why do Commercial Real Estate owners need parking business intelligence? Parking typically represents 5-10% of NOI, yet most CRE owners lack the transparency into the basic metrics needed for proper parking management and rely of inefficient reporting.

Market leaders like Hines, Tishman Speyer, Brookfield Properties, and J.P. Morgan are leveraging our Business Intelligence platform to understand the real-time activity at their parking sites. Including a granular view on specific tenant group behaviors, occupancy per hour, and revenue per hour. This visibility enables a data-driven approach to make oversell decisions for revenue recovery, manage staffing allocation, and keep operational expenses low.

Our new Parking Industry Benchmark provides the market-level view you need to understand what 'good' really means- and to project trends. Parking in the post COVID-19 world:

  • Keep expenses low through business automation

  • Focus on consumer behavior - parking is the start and end of each customer experience, it's vital to differentiate the experience and make it safe or people won't get to your core business

  • Now is the time to implement demand based pricing strategies to accelerate revenue recovery

Contact us to see if you qualify for free access to Smarking's Business Intelligence platform and the Industry Benchmark feature.

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