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NPA Market Day: Dynamic Pricing Contributes to Accelerated Revenue Recovery




Online Parking Demand is Recovering at a Faster Rate than Offline Demand










Dynamic Pricing is Contributing to Accelerated Revenue Recovery: Smarking’s Dynamic Pricing (AYM) Engine Enables a 40-400% Revenue Increase














New Pricing Challenges Amid COVID-19

  • Monthly parker occupancy rates have shifted as more offices adopt hybrid in-office and work from home models

  • New commuter patterns

  • Peak entry times and duration times have shifted


AYM automatically creates unique pricing for each hour, each day, and each duration of stay per hour based on the real-time demand. Avg revenue uplift of 163%, no effort required.



AYM Enables a 90-260% Revenue Increase for ABM



















AYM dynamic pricing engine enables an increase in YoY revenue between 90-260% each month from June 2020 to date.



ABM + Smarking Outperform 75% of New York market



AYM dynamic pricing engine enables ABM to outperform 75% of the New York parking market, realizing an increase in YoY revenue between 90-260% each month from June 2020 to date.


Learn more about ABM's success with dynamic pricing and partnership with Smarking.



Smarking Powers 2,500+ Sites with Business Intelligence & Yield Management Solutions


The leading provider of business intelligence and yield management solutions in North America, powering 2,500+ locations.


Smarking partners with leading parking operators, municipalities, commercial real estate firms, airports, and more. Enabling broad and deep value creation:

  • Business Automation - lower expenses

  • Business Intelligence - better decisions

  • Yield Management- increased revenue



Try Dynamic Pricing Risk-Free


You may qualify for free access to Smarking’s Automated Yield Management (AYM) solution, schedule a meeting to get started.



Henry Cawthorne, Sales and Account Management



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