San Francisco, California - Smarking is proud to announce an update to the first-ever Parking Industry Benchmark tool that launched June 2020.
In 2020, it was exceptionally difficult for parking operators and asset owners to evaluate the performance of their locations. Historically, performance is evaluated by seasonal and year-over-year comparisons. However, with most 2020 revenue down up to -95%, it's no longer an accurate baseline to measure against.
With Smarking's Industry Benchmark, parking stakeholders can now compare 2021 revenue and transaction performance against 2019 national and regional data.
This provides a more holistic evaluation of year-to-date recovery against the market. In addition, the Industry Benchmark now has a drop-down option that allows users to select "Percentage Change from Previous Year".
Smarking's Industry Benchmark provides critical and timely data for transportation and mobility leaders to monitor national and regional trends, and to measure their performance against the industry.
Benchmarking provides the critical context needed to properly evaluate a garage's performance by providing a holistic view of the industry.
Smarking's real-time industry data has been crucial for parking operators and asset owners throughout the pandemic to understand what the new normal looks like for each unique region and to monitor recovery patterns.
Clients have free access to the Industry Benchmark feature on their Business Intelligence dashboard, log-in here to access your account.
Get Free Access
To support post-pandemic recovery, Smarking is offering free access to the Industry Benchmark for qualified users. Schedule a meeting to get started or email sarah@smarking.com for more information.